Watch Commercial Breakdown, where comedians Alex Lee and Lewis Garnham call out harmful messages arising from persistent gender stereotypes featured in recent Australian ads.
Sexist ads reinforce attitudes and behaviours that lead to violence against women
When adults and children are exposed to harmful stereotypes, it limits their understanding of what it means to be a man, woman, or a gender diverse person
This is just the basics. Explore the site get fully equipped to stamp out sexism in advertising.
shEqual is a resource for advertisers and consumers to learn about the impacts of sexist advertising and how to create ads with more diverse, authentic and multi-dimensional representation.
The issue
Unrealistic portrayals of women and girls are not only limiting – they’re dangerous.
