We can make adland a more gender-equitable place together.
You can take action as an individual working in the industry with training, resources and research.
You can take action as an individual working in the industry with training, resources and research.
Whether you create, commission or consume advertising, you can take action.
As an individual, you can take the pledge as a personal reminder of steps we can take to make the advertising industry a more equitable place. Because every step towards advertising equality moves society in the right direction.
There is a lot of talk about gender stereotypes, and most of us agree they should be avoided. But brands and agencies tell shEqual they still have questions. We want to shift the way we talk about stereotypes by opening up a nuanced discussion about what stereotypes look like in ads today and the complexity of moving away from them.
Check out this video resource and our deep dive into some of the common female stereotypes we see in ads today.
Too often in advertising women are stereotyped, sexualised, defined in relation to men or invisible. These portrayals contribute to gender inequality and violence against women.
But advertising has the power to change these stories, creating a world that supports gender equality and ends violence against women.
This training is the only gender equality training specifically developed with and for the advertising industry.
Whether you work as an advertising executive, creative, strategist, account manager, brand manager, casting director, copywriter, media buyer or anyone whose role includes commissioning, developing or approving advertising content, you can register today for your team to take this online interactive workshop and make a difference together.
Once a month we find the ads that are getting equal and the ones that need to get real. The Round Up is the only newsletter bringing a gender lens to ads today.
Read past editions of The Round Up here.
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