Every time advertising portrays women and girls in limited and unrealistic ways, their value is diminished in society.
On the other hand, when women and girls are shown as multidimensional and authentic, advertising helps move society towards viewing and valuing women as equals, and towards ending violence against women.
When advertising portrays people of all genders equally and realistically, everyone benefits
When advertising portrays people of all genders equally and realistically, everyone benefits.
Gender equality within the ad industry results in more effective ads and creates more welcoming workplaces for people of all genders.
Find out more about the changes necessary for advertising to get equal in shEqual’s national framework for championing gender equality in advertising.
Inclusivity is not a trend, and implementing it is not an option.
Without more realistic, diverse and authentic representation of women in ads, and a shift in workplace culture and practices within the industry, advertising will continue to contribute to gender inequality and violence against women.
