Not in the ad industry? You can create change too.
If you want to see more realistic and representative advertising, it’s time to take a stand.
If you want to see more realistic and representative advertising, it’s time to take a stand.
Members of the community play an important role in transforming advertising.
Not only can you proactively support brands that promote gender equality, but you can lodge a complaint about sexist advertising with Ad Standards.
Find out how in our Reporting Toolkit.
Advertising won’t change unless we call it out.
We’re so used to seeing sexist ads that sometimes we don’t even notice them. It’s time to take note of how pervasive sexist advertising is. That’s why we’ve started the #snap sexism challenge.
To encourage us to be aware of sexist ads, we’re asking you to take a screenshot or picture of a sexist ad and call it out online. Tag us @shequal_aus and #snapsexism to rally others and show advertisers that we’re paying attention.
Learn more about the health impacts of sexist ads, the modern stereotypes we see all around us and what you can do as a consumer.